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Related Research:
Moving Beyond the Financial Crisis: 2009/2010 Report on Executive Pay
Effect of the Economic Crisis on HR Programs
Update: October 2009


Looking Toward Recovery: Realigning Rewards and Re-Engaging Employees -
2009/2010 U.S. Strategic Rewards Report


Executive Summary

The recession has had widespread and unprecedented impact on U.S. employers and their employees. While the worst might be over, companies need to be prepared for the effects to linger even after the economy recovers. The scope and number of actions employers have taken in response to the economic crisis have resulted in a drop in employee engagement (particularly among top-performing employees), and this could have a long-lasting and detrimental impact on productivity, quality and customer service.

But many companies have not considered the impact of their actions on their Employee Value Proposition (EVP) and consequently have created significant attrition risk among top-performing employees. As companies emerge from the recession, they need to ensure their EVP aligns with their new business environment. Reviewing and rebuilding their EVP will enable these employers to engage and retain the current workforce and to provide a compelling employment deal to critical-skill and top-performing employees.

Key Findings

  • Organizational restructuring has been pervasive and deep.

    • Seventy-two percent of participants have gone through a restructuring or made layoffs since the economic downturn began in 2008.
    • Regardless of whether companies downsized, 89 percent of respondents report taking at least one or two actions to minimize the extent of workforce downsizing.
    • On average, survey participants report taking 3.5 different actions.
  • There has been a significant negative impact on employee engagement.

    • While organizations have been making major changes, employee engagement has dropped 9 percent since last year for all employees and close to 25 percent for top-performing employees.
    • Top-performing employees are 20 percent less likely to agree that they understand the link between their own goals and the company’s goals than in 2008.
  • Employees believe the changes made by their companies are affecting work quality and delivery to customers.

    • Forty-one percent of employees indicate that changes have had an adverse impact on quality and customer service, while only 17 percent of employers believe this is the case.



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