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No Panic Required
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This much, at least, is clear: The global economy is wavering. A predicted U.S. recession and widespread inflation spell possible trouble worldwide. However, any agreement among top economists stops right there. Divided expert opinion sees today’s situation as anything from a blip on the screen to the beginning of a doomsday scenario. So what’s the smart HR response? Preparing for a long-term recession could mean eroding the talent investments, mechanisms and networks the company has worked hard to put in place. Then again, sitting tight and crossing one’s fingers clearly isn’t prudent. The answer for most companies rests somewhere in between: Prepare for a short-term downturn while focusing on the larger emerging issue — a multiyear battle against wage and commodity inflation. The critical solution is productivity. Don’t panic — you’ll destroy capability The message for HR executives: Take no dramatic action. Responding to predictions of a “gloom and doom” scenario means dismantling the structure and systems you’ve spent many years and a great deal of money establishing. We believe an overzealous response would be a mistake for three reasons:
At the same time, we recommend three steps companies should be taking to prepare:
Productivity protects against recession and inflation What does an emphasis on productivity mean beyond business as usual at most companies? For HR professionals, it means taking a business analytics perspective toward human capital and relating business drivers to productivity. Getting back to basics, remembering what your economic model is and then making sure your employees are specifically set up to support that model will be critical. If your employees are not driving metrics related to your business strategy on a daily basis, something needs to change. |
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An Example: Increasing Sales Productivity For a specific example of how productivity and company performance are linked, let’s look at sales. A glimpse through Watson Wyatt’s 2008 Report on Sales Effectiveness and Compensation reveals the following:
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To that end, Watson Wyatt’s WorkUSA® 2006/2007 study found that companies with high levels of employee engagement and line of sight boast significantly higher financial returns than those with low levels. In short, the most engaged employees are far more productive, make better use of assets, work more effectively and deliver higher returns to shareholders than other workers:
HR can help boost long-term productivity
Your company’s HR team has the opportunity to play a critical role in helping the organization avoid the pitfalls of this potentially threatening economy. You can boost the productivity of every employee in the company and hedge against the core economic concerns of the future that focus on inflation. Organizations that react to the current economic environment by being proactive and productivity-focused, as opposed to being reactive and cost-focused, stand the greatest chance of emerging successful.
How to Drive Talent Productivity
In today’s economic environment, companies have a strong incentive for driving talent productivity. Successful organizations are taking the following steps to improve employee productivity and the company’s financial strength:

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